It almost wouldn't be the Super Bowl without Go Daddy advertising with scantily clad women. The company announced today that it has signed actress and model Bar Refaeli to star alongside longtime Go Daddy girl Danics Patrick in one of its two 30-second Super Bowl spots.
The one with Refaeli is titled "Perfect Match," but the company isn't releasing details of the ad's concept.
“The opportunity to be in a Super Bowl commercial is thrilling … and to partner with Go Daddy is something I just couldn’t resist,” said Refaeli, who was number one on Maxim's Hot 100 list for 2012. “I feel like the ‘Perfect Match’ commercial is a chance to be in an iconic Super Bowl spot that not only leaves people talking, but shows everyone what Go Daddy is really about. I really look forward to meeting Danica too!”
Patrick will have appeared in 12 Super Bowl commercials after this year's game. She has already appeared in more than any other celebrity in history, according to the company.
“Go Daddy attracts a lot of marketing attention,” says Patrick. “What really makes Go Daddy special, though, is the way they ‘get it done’ for their customers – their brand of personalized service is unlike anything in the tech industry … the commercials are just the icing on the cake and I think ‘Perfect Match’ will be one of those ads people rewind to see over and over.”
“We think we’re going to make special Super Bowl magic with ‘Perfect Match,’” adds Go Daddy Chief Marketing Officer Barb Rechterman. “This ad marries Go Daddy’s edgy brand with our reputation for taking care of customers in a way we think will be surprising and, more importantly, entertaining.”
Perfect Match was developed by Deutsch NY and is being filmed in Los Angeles today. I would imagine that we'll be seeing it show up on YouTube before too long.
Image: Bar Refaeli's Facebook Page