Avengers DVD Release Accompanied By Launch Of Marvel Game HubBy: Chris Crum - September 26, 2012
IAC’s Mindspark Interactive Network announced that it has launched Heroic Play, a destination where Avengers fans can play various Marvel games, as well as get Marvel news and view Marvel related messages shared across social media.
Heroic Play launched with 15 games with characters from The Avengers and the larger Marvel universe. The company timed the launch to coincide with the DVD release of the hit film. That hit stores on Tuesday.
“We worked closely with Marvel to create a one-stop gaming destination for fans looking for fast and free access to their much-loved Marvel superheroes,” said Mike Primiani, Senior Vice President and General Manager, Mindspark Consumer Products. “With the website and toolbar platform, users are able to connect to the Marvel gaming experience however they choose.”
“Mindspark has been a terrific partner in helping us bring the gaming experience of The Avengers and many other Marvel characters to a wider audience,” said Andreea Enache-Thune, Senior Vice President, Marvel Games and Digital Distribution. “They have created an outlet for fans of all ages to interact with and connect to some of our most unforgettable games.”
The site also includes a feed of Twitter messages, aggregated using Marvel-related keywords. There’s also a Heroic Play Toolbar, which includes links to games and a gameplay widget that lets you play from the toolbar itself.