AT&T Yellowpages Gets New Homepage

    August 20, 2010

AT&T has introduced a new redesign of its homepage with an emphasis on image-based layout.

AT&T is rebranding its homepage as with tagline "Click Less. Live More." is focused on helping users "eat, play, and live" locally.

"We want to give today’s user more access to content that allows them to explore and stay locally connected," said David Krantz, president and CEO at AT&T Interactive.




"Our new YP brand represents a local search experience that consumers rely on to navigate their daily lives – whether it be by online, mobile or TV. Changing the front door to, which has evolved from our well-known brand, puts a face to our core product and brand mission."

The homepage now features local news headlines, weather, coupons, ways to share businesses and events via social networks and mobile devices.

AT&T says attracted over 36 million monthly unique visitors before its rebranding and its apps have been downloaded on over 40 million mobile phones.