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Apple Seen Slashing iPhone 5C Orders

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Apple Seen Slashing iPhone 5C Orders
[ Technology]

For years Apple had maintained consistency with its iPhone releases. Each year the company would tout one new iPhone as the smartphone to have, and it worked. Apple has maintained a dominant position at the top of the high-end smartphone market for over half a decade.

This year, with smartphone market growth slowing in established markets, Apple altered its iPhone release to include the new, less expensive iPhone that could make headway in emerging markets such as China and Brazil. To differentiate the iPhone 5C it from the still-premium iPhone 5S, Apple gave the phones colorful (some might say gaudy) case designs.

Now evidence is mounting that this new gambit hasn’t worked the way Apple might have hoped.

Back in October, rumors were already flying that Apple had halved its production of the iPhone 5C. This new pointed to slow early sales that may have been related to the device’s relatively high (though low, for iPhone standards) price of $549. Now DigiTimes is reporting that Apple has again slashed iPhone 5C orders from at lease one major manufacturer.

The report cites unnamed “industry sources” as saying Apple has reduced its iPhone 5C orders from Taiwanese manufacturer Pegatron by over half. Long-time Apple manufacturer Foxconn is also rumored to have had its 5C orders reduced, with workers now transferred to iPhone 5S assembly.

According to DigiTimes, Pegatron was to be responsible for as much as 70% of the iPhone 5C manufacturing to take place in the next year, with Foxconn making up the rest. Both Pegatron and Foxconn have denied these rumors, with Pegatron claiming that it will maintain its original production schedule.

Apple Seen Slashing iPhone 5C Orders
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  • tom

    the Iphone 5c is a disappointment that doesn’t fail to to give me grief. the major problem is that the phone is so slippery it wont stay in your shirt pocket or even on your lap. the smooth edges and polished plastic will cause the phone to slide off any inclined surface to end up lost in the couch or our of your pocket and shattering on the floor. I received a survey from Apple and AT&T and informed them of this problem and also complained about the poor battery performance, I offered to trade the 20 day old phone for a 5s and pay the difference but both AT&T and apple blew me off so they are probably canceling the 5c. DON”T BUY the 5c!!!

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