If you signed up for Apple Music when it first launched, your free trial is almost up.
When Apple launched Apple Music on June 30th, the company gave all new Apple Music users a three-month free trial as a way to lure them in the door. If you've checked the calendar recently, you'll notice that it's almost time to pay up – if you want to keep using the service, of course.
Just a reminder – Apple automatically enabled auto-renewal when you signed up for the free-trial. That means that Apple will automatically charge you the $9.99 subscription fee when your three months runs out – unless you disable auto-renewal.
You can learn how to do that here.
Apple is pushing for people to stick with the service. The company is sending out emails to users urging them to turn on auto-renewal (if you've turned it off, as I did):
How big of a splash is Apple Music making in the crowded field of streaming music services? That's a little hard to know. A well-publicized study from MusicWatch found the 48% of those who tried Apple Music's free trail had abandoned the service.
The survey also found that 61% of those enjoying a free trial have already turned off the auto-renewal option and only 77% of iOS users even knew about Apple Music – so Apple still has a bit of educating to do.
Apple disputed those numbers, saying the 79% of signups are still using the service. Last month Ian Rogers, the once-CEO of Beats Music and Apple exec who crafted the Beats 1 “always-on” radio platform resigned.