AOL Buys Outside.In, A Hyperlocal Blog Service

    March 4, 2011
    Chris Crum

According to various reports, AOL has bought Outside.In, and will announce that today. The price hasn’t been confirmed, but Business Insider says it’s been told that it’s less than $10 million.

Outside.In will evidently become integrated with AOL’s Patch property – the hyperlocal news service, which sounds about right, considering hyperlocal is what Outside.In is all about.

Outside.In aggregates headlines and blog posts at the hyperlocal level, as well as links to events, local venues, etc.

Outside.In Gets Acquired by AOL

Outside.In pitches itself as  the leading provider of hyperlocal business solutions for:

  • Publishers to easily integrate hyperlocal news and information into sites and apps with for Publishers
  • Bloggers to get traffic from and our growing network of partner sites with for Bloggers
  • Advertisers to reach local audiences in every neighborhood in the UnitedStates.
  • Developers to innovate tomorrow’s local news experiences with our Hyperlocal API

The acquisition follows AOL’s pattern of buying up content-related sites. Other recent acquisitions include The Huffington Post and TechCrunch.

According to CrunchBase, Outside.In has raised $14.4 million in funding prior to the acquisition. This has reportedly come from Union Square Ventures, Milestone Venture Partners, the New York City Investment Fund, Marc Andreesen, Esther Dyson, John Seeley Brown, John Borthwick, George Crowley, etc.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.