Amazon Mobile App Developers Now Have Access To Analytics, A/B Testing

    November 5, 2013
    Zach Walton
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Despite building Fire OS on top of Android, Amazon wants developers to choose its platform over Android or iOS when building apps. Over the last year, it’s become easier to recommend the platform as Amazon has leveraged the power of AWS to offer a number of services to developers that are typically hard to implement on their own.

Amazon announced today that it’s continuing to add value to its platform with the addition of analytics and A/B testing to all developers who make apps for the Amazon Appstore. As the retailer notes, developers “who build their own analytics and testing solutions are forced to spend time on building and scaling backend services.” By providing the services through AWS, Amazon says developers can get back to doing what they do best – building content.

“Mobile developers really want to understand how customers are using their app,” said Mike George, Vice President of Amazon Appstore, Games and Cloud Drive. “We’ve spent years at Amazon using data, analytics, and A/B testing to continually improve the experience of customers who shop with us. We wanted to bring those same advanced tools to mobile app developers to help them improve their customers’ experience.”

Here’s what both the analytics and A/B testing services will bring to your apps:

  • Analytics – the Analytics service provides usage metrics on daily and monthly active devices, sessions, retention, and in-app purchase revenue. These metrics are updated continually and are available within 60 minutes of the data being received. When using this service, developers can quickly assess how, for example, launch day is going or how a new feature might be affecting retention.
  • A/B Testing – the A/B Testing service allows mobile developers to simultaneously test up to five different in-app experiences to understand which experience is most successful based on conversion, clicks, or other criteria they define. A developer simply needs to integrate the SDK and the service handles all of the complex statistical calculations on behalf of the developer. The service then presents the results in a simple web dashboard that shows which experience is most effective and statistically significant.
  • If you want to know more about analytics, check out Amazon’s page for the service. It includes a download for the beta SDK. As for A/B testing, go here to learn more and to grab the beta SDK download. Both tools are available for Android, Fire OS and iOS apps.

    [Image: Amazon Developers]
    • http://www.leanplum.com Momchil Kyurkchiev

      At Leanplum, mobile app A/B testing is our sole focus, and I’m glad Amazon’s mobile app SDK is adding A/B testing capabilities. A/B testing is huge on the web, and the mobile app industry is grossly underserved. When evaluating providers, definitely look at the following: 1) Full analytics integration, not just conversion tracking. 2) The ability to drill down into the A/B testing results using more advanced visualizations like histograms and funnels. 3) Statistical confidence intervals. You will be surprised how many times you think your A/B test was a success, but when you launch, nothing happens.