Amazon Is Taking Searches Away From Google

    September 10, 2012
    Chris Crum
    Comments are off for this post.

People are starting their product searches on Amazon.com more, and on Google.com (and other search engines) less, according to a report from the New York Times.

That should bode well for Google in any arguments it may face against regulators, regarding antitrust, which is probably why one Googler shared the report on Twitter this morning:

The Times reports:

In 2009, nearly a quarter of shoppers started research for an online purchase on a search engine like Google and 18 percent started on Amazon, according to a Forrester Research study. By last year, almost a third started on Amazon and just 13 percent on a search engine. Product searches on Amazon have grown 73 percent over the last year while searches on Google Shopping have been flat, according to comScore.

This is exactly the kind of threat that Google faces when it comes to diminishing search market share. While Microsoft’s Bing poses some threat, Google is likely more worried about losing market share piece by piece in different verticals – more product searches going to Amazon being a prime example. I wonder how many other searches are being lost to Amazon by way of IMDB.

Amazon seems to be doing its part to reduce Google’s share of the search market in other ways as well. Last week, the company unveiled its new line of Kindle Fire devices, and its Silk browser, which comes on them, has Bing set as the default search engine.

  • Dustin

    And there is nowhere for small retailers to turn. One squeezes sweet ad money out for clicks while the other does the same and starts selling against if your product is good.

    They are the same. Eventually google will sell all kinds of products. They have all the data on what is profitable. Google is also very jealous of Amazon and wants some of it’s action.

    It’s going to be Walmart all over again squeezing out all the small retailers, but online.

  • http://www.verticalrail.com Linda Bateman

    We in ecommerce should be happy to see that there are options other than Google or Amazon and potentially see that to competition between the two levels the playing field. It may not seem fair, Dustin, but whether your are a small ecommerce business owner or a multi-billion dollar search or shopping engine, you posses the right to do business and make money. It is our job to aspire to do better.

    With all of the tools Google possesses for selling online – i.e. Google Wallet, Google Trusted Stores, Google Shopping, etc. and the policies we see coming from their legal department regarding types of products in which can be advertised, isn’t it just a matter of time before Google announces a marketplace of their own? Heck… Amazon and Facebook are doing searches…

  • http://www.notebooknerds.com Notebook

    It’s about time. With Google about to go to a Paid Ads service, and Amazon still allowing people to list all their products for a set price, it’s going to get even better for Amazon as they will have the real deal for consumers, where as Google will only show the company who has paid the most to display they are the cheapest.