When the Kindle Fire HD was announced last year, Amazon introduced X-Ray for movies along with it. The software, powered by IMDb, brought up the names of all the actors currently onscreen along with each actor's filmography. Now that same software is making its way over to the world of television.
Amazon announced today that X-Ray for TV is now available to all Kindle Fire device owners, as well as those using the Amazon Instant Video app on the Wii U. Amazon says that X-Ray will be available for the most popular TV shows on Instant Video including Downtown Abbey, Game of Thrones, Lost, Doctor Who and The Walking Dead.
“X-Ray has been one of the most loved features on Kindle Fire HD since it launched last September,” said Peter Larsen, Vice President, Amazon Kindle. “For people who are passionate about movies and TV, there is no better way to watch than on Kindle Fire HD, which combines an exceptional viewing experience with the unbelievable power of the over 100 million pieces of data in IMDb’s catalog.”
IMDb says that it's now working to get X-Ray into every movie and TV show hosted on Amazon Instant Video:
“For over 20 years we have been cultivating a vast database of movie, TV and celebrity content,” said Col Needham, IMDb Founder and CEO. “Can’t remember where you’ve seen the actor playing Lord Grantham in Downton Abbey? No problem. Simply tap on the screen and you’ll see a full filmography, where you’ll realize that Hugh Bonneville was also in Notting Hill. Our vision is to make X-Ray available on every movie and TV show—we’re excited to make another big step forward today, and we are working hard to add X-Ray to more TV shows and movies in the future.”
X-Ray continues to be one of things that helps set Amazon Instant Video apart from the competition. It's also investing in more original content to better compete with Netflix's House of Cards and the new season of Arrested Development.