AdWords App Adds Billing, Column, Performance Table Updates

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This past March, Google finally launched an AdWords app for Android, offering advertisers the ability to manage campaigns on the go. They can use the app to view and manage ad performance, view campaign stats, update bids and budgets, get real-time alerts and notifications, act on suggestions to improve campaigns, and call a Google expert when needed.

On Thursday, Google announced an update for the app, which it says has been installed hundreds of thousands of times in 195 countries.

The update includes a new billing summary, additional columns, and updates to performance tables.

"We created the new billing summary to help you manage payment options, and provide you with an easy-to-see dashboard of your billing and payment information," says AdWords product manager Cameron McKnight. "For example, you can now view payment history, add and update your payment method (add a new card, set up a backup card, or edit an expiration date), and edit your billing profile - all from your Android smartphone."

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"The app now also has additional columns — for conversions, impression share and campaigns — that can be added to your performance tables so you can view and make quick optimizations on the go," McKnight added. "For example, if a campaign is limited by budget, you can quickly adjust it. Or, you can monitor your keywords’ conversion metrics and adjust bids in a few taps to help you meet your performance goals."

Finally, performance tables for campaigns, ad groups, keywords, and ads let you horizontally scroll through more columns to see more about your performance.

No word on when exactly the iOS app is coming, but Google does insist that it's on the way.

Images via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.