Facebook just reported its first quarter earnings, and the company says its daily active users are approaching a billion.
According to Facebook, 936 million users check the site at least once every day – 798 million do so on mobile. If you want to know just how much Facebook is shifting to a mobile platform, that figure is a 31% year-over-year increase.
Facebook's monthly active users count grew to 1.44 billion, a 13% year-over-year increase.
Of course, Facebook (like any social network), battles fake and duplicate users – so the count isn't 100% accurate. But in terms of actual accounts logging on every day, Facebook is approaching a billion.
As far as the financials go, Facebook reported first quarter 2015 revenues of $3.54 billion, a 42% year-over-year increase.
"Revenue from advertising was $3.32 billion, a 46% increase from the same quarter last year. Excluding the impact of year-over-year changes in foreign exchange rates, revenue from advertising would have increased by 55%. Mobile advertising revenue represented approximately 73% of advertising revenue for the first quarter of 2015, up from approximately 59% of advertising revenue in the first quarter of 2014. Payments and other fees revenue was $226 million, a 5% decrease from the same quarter last year," says Facebook.
Facebook shares fell slightly on the report, as it's the first time the company has come in light on revenue, according to CNBC. Analysts predicted revenues of $3.56 billion.
Facebook did post earnings of $0.42 per share, topping the analysts' guess of $0.40.
"This was a strong start to the year," said Mark Zuckerberg, Facebook founder and CEO. "We continue to focus on serving our community and connecting the world."