This week, Nielsen released a new report on the global state of video consumption, finding that consumers all over the globe are adding screens to their media mix, as opposed to replacing them.
The firm Google+Reader">highlights the following findings:
- Online Video: approximately 70% of global online consumers watch onlinhttp://www.webpronews.com/node/55360/edite video; but North Americans and Europeans lag in adoption. More than half of global online consumers watch online video in the workplace.
- Mobile Video: is already used by 11% of global online consumers: penetration is highest in Asia-Pacific and among consumers in their late 20s.
- Tablet PCs: are expanding the definition of mobile video. Globally, 11% of online consumers already own or plan to purchase a tablet PC (such as an iPad) in the next year.
- Television: is a universally important platform for video consumption, with connected consumers in many markets spending 4+ hours per day watching television.
- HDTV (High-Definition TV): is improving the TV viewing experience for as many as 30% of global online consumers. Adoption is highest among older consumers and in North America, where HD content has proliferated.
- 3DTV (Three-Dimensional TV): will have a small but important audience: 12% of global online consumers own or have definite intent to purchase a 3DTV in the next year.
- “Over the Top” TV: televisions with Internet connections are gaining interest. About one in five (22%) global online consumers owns or has definite interest in buying a television with Internet connection in the next year.
"This report provides one of the broadest looks at how consumers watch video, to date," says Matt O’Grady, who oversees the integration of Nielsen’s TV, online and mobile audience measurement. "The research reveals how connected consumers all over the world are expanding their video experience across screens."
For the report, Nielsen surveyed 27,000 online consumers in 55 countries.