July 2016 News

Dollar Shave Club Sells For $1 Billion, What a Remarkable Story
Dollar Shave Club (DSC), founded just 5 years ago, has been acquired for a...
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Data is Marketing Gold
“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...
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Virtual Reality to Change Marketing
Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...
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Uber Hits 2 Billion Rides Milestone
Uber reached the 2 billion ride milestone on June 18, just 6 months after hitting 1 billion according to Uber CEO Travis Kalanick. "It took five years to reach our billionth trip,...
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87 Million Millennials on LinkedIn Seeking to Change the World
A LinkedIn study recently took a look a Millennials in an attempt to erase the stereotype that they are lazy, entitled and unemployed. "Given the massive amounts of news coverage (...
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Prime Day was Biggest Day in the History of Amazon
Amazon knocked it out of the park on yesterday's Prime Day with customer orders surpassing Prime Day 2015 by more than 60% worldwide and more than 50% in the United States. Amazon...
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Are You Ready for the New Mobile Gold Rush?
"Are you ready for the new mobile gold rush? Of course you’re not," said...
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Relaxation Can Create Your Breakthrough Moments
"If you look at the data, we get our creative bursts when our brain is in delta wave mode, when we are in a state of daydreaming," says...
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YouTube Bigger Than Ever
YouTube was founded in February 2005 by Chad Hurley, Steve Chen, and...
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Twitter Offers Event Targeting To Rio Olympics Advertisers
"We launched event targeting to provide a fast and easy way to reach a target audience on Twitter that’s actively interested in an event," says...
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A Look at Twitter’s “Peak Detection Algorithm”
"We used peak detection algorithm to detect spikes and snap goals to the closest spikes," explained...
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14.5 Million #EURO2016 Tweets Last Night
Twitter is still the leading social platform for one-to-many worldwide communication with over 14.5 million #EURO2016 tweets last night....
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How Google Measures Cross-Device Ad Conversions
Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute which ads are leading to sales...
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LinkedIn is Just a Starting Point When Selling to CXOs
Sharon Gillenwater, Founder of Boardroom Insiders and their CXO...
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What eBay’s Pricing Data Can Teach Small Businesses
"How do you price your good or service? It’s one of those questions that you have to have an answer for on day one. And you really, really want to get the right answer," says...
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