87 Million Millennials on LinkedIn Seeking to Change the World

A LinkedIn study recently took a look a Millennials in an attempt to erase the stereotype that they are lazy, entitled and unemployed. “Given the massive amounts of news coverage (44,000 articles and counting), it seems like everyone is desperate…

Prime Day was Biggest Day in the History of Amazon

Amazon knocked it out of the park on yesterday’s Prime Day with customer orders surpassing Prime Day 2015 by more than 60% worldwide and more than 50% in the United States. Amazon said it was also the biggest day ever…

Are You Ready for the New Mobile Gold Rush?

“Are you ready for the new mobile gold rush? Of course you’re not,” said Jim O’Leary, Sr. Manager Mobile Solutions Marketing at Cisco. “Though truth be told, the pending growth in mobile video may be more like a video tornado…

Relaxation Can Create Your Breakthrough Moments

“If you look at the data, we get our creative bursts when our brain is in delta wave mode, when we are in a state of daydreaming,” says Emma Seppälä, Science Director of the Center for Compassion and Altruism Research…

YouTube Bigger Than Ever

YouTube was founded in February 2005 by Chad Hurley, Steve Chen, and Jawed Karim, who were among the first employees of PayPal. According to Wikipedia “Hurley and Chen developed the idea for YouTube during the early months of 2005, after…

Twitter Offers Event Targeting To Rio Olympics Advertisers

“We launched event targeting to provide a fast and easy way to reach a target audience on Twitter that’s actively interested in an event,” says Jay Bavishi, the Marketing Manager at Twitter. “Event targeting gives you the ability to target…

A Look at Twitter’s “Peak Detection Algorithm”

“We used peak detection algorithm to detect spikes and snap goals to the closest spikes,” explained Krist Wongsuphasawat (@kristw), a Twitter Data Scientist who works on data visualization at Twitter. “There are many ways we can measure “excitement”. Using raw…

14.5 Million #EURO2016 Tweets Last Night

Twitter is still the leading social platform for one-to-many worldwide communication with over 14.5 million #EURO2016 tweets last night. Portugal defeated France to become #EURO2016 champions. Many of the players themselves posted on Twitter about the game to their millions…

How Google Measures Cross-Device Ad Conversions

Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute which ads are leading to sales. “With the proliferation of mobile devices we all know that user behavior has changed quite…

LinkedIn is Just a Starting Point When Selling to CXOs

Sharon Gillenwater, Founder of Boardroom Insiders and their CXO Engagement Strategy Expert posted an article today on the Saleforce blog making the point that LinkedIn should just be a starting point for sales people selling to CXOs. You can make…