15 Reasons Google TV Will Make a Huge Impact on the Web

The Entire Web from Your Couch (And Customers' Couches)

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Connected TV isn’t a new concept anymore, but it’s about to get way more interesting, courtesy of Google TV. WebProNews was there for the unveiling of the product at Google I/O back in May, and having seen it in person, I can tell you it’s pretty cool. 

Will Google change the web or is it just a bunch of hype? Tell us what you think

Google TV may have a much bigger impact on the web than a lot of people realize at this point. Here are a few reasons why I think this to be the case. 

Google Tag advertising - new feature for Google Places1. Google TV is Huge for Local Business

Google is good at geo-targeting advertising. People turn to Google more and more to look up local business info. Google is placing search at arguably the best place to reach a person in their home – the TV. Connect the dots. 

2. Google TV is Huge for E-Commerce

Google TV puts the entire web at the fingertips of  TV watchers all the time. Mobile does the same, but now the web is even more front and center in the viewer’s attention. Anytime a user sees a commercial for some item or hears something mentioned in a TV show, they can easily flip over to the web, find it and buy it without leaving their couch. Even if their phone is charging in the other room, they have immediate access. 

3. Google TV is Huge for Online Video

Google TV will make it so much easier for TV viewers to flip channels outside of what their cable/satellite provider offers. Nothing on TV? Oh well, there are billions of things to watch online. Google TV even goes out of its way to make YouTube a more convenient destination for watching video, and the options certainly aren’t limited to YouTube.  One could even envision TV stations coming out with their own paid apps (not unlike newspapers and magazines are currently doing for the iPad). 

4. Google TV is Huge for Piracy

One side effect of this is that watching pirated content will be easier and more enticing than ever. This is essentially for the same reasons mentioned above. Those who engage in this activity will be even more tempted from their TVs.  

5. Google TV is Huge for Internet Radio

Everybody loves Internet radio. Sites like Pandora, Last.fm, Grooveshark, etc. let users listen to music they are really interested in hearing, rather than being subjected to the same old stuff the traditional radio stations throw at them over and over again (with commercials). Internet radio on the TV is just another hub to tap into these outlets, and likely a better one than the phone in terms of quality. Your TV is probably hooked up with better speakers. 

Google TV Will Be Big for Android6. Google TV is Huge for Android

The more Google TV catches on, the more people are likely to flock to Android as their mobile OS of choice. People are going to want devices that have as much integration with one another as possible. Plus, Android apps will work on Google TV. It will be easy to use the same apps between devices if both of the devices are running the same OS. 

7. Google TV is Huge for Google Search

Google doesn’t need a lot of help in getting search market share at this point, but Bing is doing everything in its power to creep up. Combined with various mobile apps and social media, people sometimes find less reasons to turn to Google for info. Google TV puts Google search a click away on the most important screen in the user’s home. 

8. Google TV is Huge for Facebook, Twitter, and Possibly "Google Me"

People are spending a lot of time using social media these days, whether its sharing content, talking to friends, sharing status updates or whatever. They’re doing it while they watch TV. They’re talking about things that are on TV. If they’re not, TV is probably taking up a separate amount of time in their lives, and Google TV will bring it all together.

I’m guessing many Google TV users will be Facebooking and tweeting from their TVs frequently. In fact, this could have pretty big implications for Google’s own "Google Me" social layers. How many ways will Google let users socialize from Google TV? Besides offering the entire web, they can pretty much do anything they want with the interface. This could be a big opportunity for Google to push use of its own social features. 

9. Google TV is Huge for News 

People like to watch the news on TV. However, having the web on the TV provides instant access to a much greater selection of news sources, which means people will get more personalized news programming tailored to their specific interests. Remember what Google did for print news?  Feel free to try out videos.webpronews.com from the TV. 

Farmville Comes to the TV10. Google TV is Huge for Gaming

Once again, this is simply a product of the entire web being on TV. This means web games, which are becoming increasingly popular (Farmville anyone)? Google itself has made various gaming-related acquisitions, and will likely continue to do so. They also have the Chrome Web Store for web apps.  Suddenly there are a lot more options than what the traditional consoles have to offer. As the web on TV becomes more of the norm, online games will only increase in quality.  And of course three is the "free" factor. 

11. Google TV is Huge for Communication

The TV may become a primary platform for communication, whether its through Skype, Gmail, Facebook, Twitter, or other video chat options. People are going to keep in touch with one another without having to get out of their recliners. 

12. Google TV is Huge for Chrome

Chrome is doing pretty well these days. It’s got a long way to go before it achieves IE-like status, in terms of usage, but guess what browser comes with Google TV. Not only will it increase Chrome usage by default, it will get non-Chrome users accustomed to Chrome, and may in turn get them using Chrome from their computers. 

More Money for Online Advertising 13. Google TV is Huge for Online Advertising

Needless to say, Google TV will instantly put online ads in front of more eyeballs more frequently. 

14. Google TV is Huge for Application Development

Smartphones have done quite a bit for application development haven’t they? I wonder how many more people have TVs than smartphones. This will be huge for not only Android developers, but for developers of web apps. 

15. Google TV is Huge for the Web period. 

Google TV can really only help anything that is web-based for the simple fact that the web is on the TV. I realize this is not exclusive to Google TV, but Google TV, in my opinion, has the best shot at gaining real mass adoption, compared to any of its competitors. The DISH Network partnership won’t hurt either. 

The biggest obstacle that could potentially impede all of this is if Google TV flops. Given all it’s got going for it, I don’t think it will though. Google was smart to take the Netflix approach in providing a platform, as opposed to a device (like competitors). Netflix uses the model of offering its service on more and more devices. This is essentially Google’s approach, and I would expect Google TV to launch for new devices much more frequently. One good thing for Netflix is that this means more Netflix-ready devices. This strategy will also allow Google to get the product in front of a wide range of audiences and price ranges.

Remember, you can’t judge the offering entirely from the initial product availability. That will grow – maybe even to a device you already own. Upon Google TV’s announcement, Sony CEO Howard Stringer was asked if consumers could expect Google TV integration with Sony Playstation. He said Sony was working with Google on one product at a time. Judging from the looks exchanged between Stringer and Google CEO Eric Schmidt, it certainly didn’t seem like the idea was ruled out. 

Google is also smart to support not only Android, but iPhone as well, in terms of remote control use. This could be huge in gaining support even from Apple users. 

Not convinced Google TV is that big a deal? Give us your reasons

15 Reasons Google TV Will Make a Huge Impact on the Web
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  • Guest

    13. Google TV is Huge for Online Advertising

    Needless to say, Google TV will instantly put online ads in front of more eyeballs more frequently.


    • Chris Crum

      Sure, not all users will be thrilled about the ads, but it’s just the web. Plus Chrome has ad blocking add-ons. Regardless, the increased ad exposure will will help content thrive. It doesn’t pay for itself.

    • Scott

      What if the ads were removed from the media stream and displayed in a designated “ad space” somewhere on the screen? Would it be worth having a constant stream of advertising in exchange for no video interruptions at all? I’m sure the answer is different for everyone, but I think I might like that trade.

  • http://www.hot.com.au/ Luis Garcia

    “The biggest obstacle that could potentially impede all of this is if Google TV flops.”

    The potential for Google TV is huge, but it really just depends on how easy it is to setup and use. If most people can get it up and running and figure out even 1 or 2 of the key features, then great. If it gets even slightly more complicated than using a phone or watching tv, I see a lot of potential users getting turned off.

    • Scott

      It must work at least like this: Press the “Power” button, press the “Guide” button, pick what you want to watch (including broadcast shows & web media), enjoy!

      Additional features and apps can be more complicated and used only by people who want to take the time to figure it out, but watching TV must continue to be SIMPLE.

      • http://www.catchthewavetv.com Guest

        I agree with the two comments above, but helping people “pick what you want” is another key since it is very difficult to search, choose, and keep track of what you are interested in. We need a website that works for all video content (videos, TV shows, movies, etc.) like Netflix works for movies, where you put in your interests and likes and it finds video content for you that you can put in a queue (and either pick things from your queue to watch or just turn on your queue to sit back and watch, which is the easy couch-potato lean-back “TV experience” that everyone loves…).

  • http://www.justsearching.co.uk Dave Stopher

    I really think that Google TV will be huge for engagement, and social media will have to take a huge look at how to incorporate Google TV in the social media business model.

  • http://www.medlawplus.com medlaw

    Apple already has its hardware to run the TV system on the market. Google TV is nothing until it has hardware on the market. I understand Logitech and Sony will have Google TV hardware on the market soon but it’s hard to access Google TV versus Apple TV until the two system are both active in the marketplace. What price point will the Google TV hardware come in at? Will the Google TV software be embedded in gaming devices so that I can just access Google TV through a gaming console already sitting in the living room? Agree with the above article that Google TV will be big (because Google has a track record) but they have a long way to go before this vision becomes reality.

    • Chris Crum

      I think Google is smart to go the software route, which will allow it to appear at various price points and find its way onto many devices (not unlike Android). I think this will allow for wider adoption. DISH Network will be a key player in adoption as well.

      • Chris Crum

        …Of course of DISH doesn’t get this stuff with FOX straightened out, they might lose some subscribers.

    • Scott

      Apple TV is the same, predictable, “walled garden” approach that has been failing Apple for decades. What are the odds of Apple TV integrating tightly with Time Warner or Comcast? What are the odds of millions of customers buying an ADDITIONAL device (beyond what is provided for “free” by the cable company) just to watch some web media?

      The KEY for Google TV is to get Android running onthe boxes issued by the cable companies. Then and only then will you get true widespread adoption.

  • http://www.stentwood.com porlockgirl

    Yes I think it’s huge. However that may also apply to a nation of couch potatoes after 6 months!

    • Chris Crum

      It might be huge for the potato chip industry too!

  • http://www.home-herb-garden.com Guest

    GoogleTV may be okay for the US, but in Australia our broadband is slower than a wet week, and not likely to get any faster for years, if ever. Unless you live in a big city, (we have 3 of them!) noone watches computer videos because they take forever to download, and they keep stopping and starting when you try to watch them. But good luck for those with decent broadband speed….

  • http://www.SteveAtwal.com Steve Atwal

    It all sounds great, but I’m sure Apple has some tricks up their sleeve. I bet they were waiting for GoogleTV before they start ramping up their thing. I guess the next year will tell the tale of who will succeed (if not both). Great article, btw.

    • Chris Crum

      Thanks Steve. It will no doubt be a fascinating space to watch, and Apple will definitely sell its share of devices. Apple was smart to make the device so cheap, especially when you consider the prices of its other merchandise. I think the fact that Google presents a platform will allow it to get on cheaper devices too though.

  • http://www.freearticlesmix.com articles

    There was allready a webtv at the begining when the internet was new and fail, but if google start a new web tv with the hability to watch any site and to be able to watch videos, etc. just like on pc then it will be a success, but if is a limited web then will be an other webtv going back to the year 1997, webtv is not a pc and it will be limited and slow. It has to work just like a regular computer with 8 GIG RAM and a least 500 disc space to be able to be a success.

    • Chris Crum

      The web and high speed connections have come a long way since WebTV came out.

  • http://www.jayrowden.com Jay Rowden – Photographer

    “Content is King.”
    Ergo, Google TV absolutely needs great content, because without it, I am not certain that this will work.
    Maybe I’m wrong?

  • Wayne Caswell

    A personal computing device better fits the apps you describe, because the TV is a shared, passive, lean-back, entertainment device where the family won

    • Guest

      I’m not sure which “apps” you are referring to, but I agree that Google TV will only be useful for “lean back” type media. That’s why there must be tight integration with the cable companies. Imagine the DVR you have now, but with a better interface and the ability to search and display media from all over the web instead of just the media stream provided by your cable company.

      I agree that people aren’t going to use a TV for their primary computing device – things like email, general web surfing, and commenting on articles like this are not going to be fun on a TV. But broadcast TV, sites like NetFlix and Hulu (integrated into the “Guide”), and gaming would be ideal.

  • Scott

    …TV will cease to exist as a stand-alone “app” in the next decade. That clunky DVR interface with limited viewing options? Gone! Will Google TV be the “winner”? Who knows. But a full-on web experience on your TV (not just “on” your TV, but integrated “with” your TV) is coming. I think Android has a good shot here.

    One thing Google *must* do to make Google TV great is develop tight integration with the cable and sat companies. The line between “broadcast” media, web media, recorded media, etc. needs to disappear. Everything on one device (preferrably the TV itself), everthing on one screen, everthing accessed with an easy-to-use remote control. That’s the ticket!

  • Guest

    …..you’ll be able to and can already do a lot of that stuff with Yahoo Connected TV since the apps/widgets are already there.


    • Chris Crum

      Yeah, there are certainly other options out there for consumers, but it’s going to be about the delivery and the adoption.

  • http://trinititeamusa.blogspot.com/ Robert W.

    Hi everyone,

    I agree that the internet tv, or for better Google TV, HD IPTV or whatever you like to
    call it, time has come. It’s totally here to stay. Reason being that everyone has evolved
    using portable digital devices, or adopted the internet as something we can’t live with out.
    We are sick of being told what to watch on reg tv, while now the plaining feild is level.

    I’m super glad to be apart of this revolutionary new services that my company Triniti Communications has in store for the average consumer or business owner. Take care.
    Feel free to visit my blog on how my company Triniti Communications will make it all happen!

    Robert Williams

  • Naweed

    For video streams,One needs a faster internet connection, a faster computer with latset OS installed.Majority of 3rd world still do not have access to faster/broadband conncetions..& still dialing up their internet! They are not going to get any benifit with google TV.Hence Google TV is not huge.

  • Guest

    Yes, it can be a big hit if it is free.Period.

  • Guest

    I’m more that a little concerned about having one source for all on-line activity in the same way I don’t want want one source for a food supply, one source for health care. Google TV sounds great but could you imagine having only one company to buy a car from? Or one place only to buy your clothes? Sounds like the stereotypical China from years ago. Hail to to chairman Goo!!!

  • Richard

    I’ve been researching and reading, researching and reading on how to start a mobile commerce business. Especially, since Google bought AdMob (a mobile ad network) just this past July. This has got to tell you something? But, the more that I research the faster technology is changing. Now Google TV? Makes one wonder how to get in on this new concept? Big money is going to be made… by someone.

  • http://cirencester-website-design.co.uk/ Winning Inch

    This news is great for the digital industry but also presents a great challenge. Traditional advertising companies will need to get their heads around the Internet fast and digital marketers will need to ensure they have sufficient resources in place to cope.. God bless Google!

  • http://www.studiocreek.com Studio Creek Web Design

    Of all the trends that have taken place over the last 10 years, one thing has remained the same. Things always change. The web continues to become more useful and more ubiquitous and the tools we rely on are gradually getting better over time. For small business owners who rely on their websites to connect with customers Google TV is sure to offer new and excising ways to connect like never before.

  • http://www.helpalocalbusiness.com/ Local Internet Marketing Services

    This is exactly what I wanted to hear: “Google is placing search at arguably the best place to reach a person in their home – the TV. Connect the dots.” Fom a local market, thats excellent news. We’ll see how to monetize this.

    Thx for the article Chris!

  • Melvin Leddy

    It clearly shows that Google tv is gonna rock the internet.

  • http://www.dsd-marketing.com UK Marketing Agency

    It will work to a degree – see Apple TV for how far it will work

    TV is shared generally, we already hate ads on our TV and no-one will tell me that the big G will not be advertising front and center.

    It may do slightly better than any previous web tv sort of product due to android and the large proliferation of video now hosted on the web and the ‘watch again’ players now available from main channel providers. I can see people and myself included using it for that if the hardware was cheap or free, i would not pay for it as all my TVs have a VGA connection port so i can already access from my PC on my TV. Free or very cheap would be worth it for for the tighter integration.

    Game changer – No

    i could see it being used in teenager bedrooms where it is usually a single viewer environment anyway so not having to buy a computer could be a plus point.

    Ultimately time will tell but don’t think that because Google are behind the scenes that it will take off, Google release and take away more failed products than just about anyone, they are far from infallible

  • Guest

    Looks like Apple is experiencing daja vu..

  • http://www.instantsubmissions.com/index.html Good-Bye Tesco

    Good-Bye Tesco. Google is taking over everything… They have too much power.

    Even Governments dare not do anything against G, even when the invade privacy.

  • http://www.littlesurvivalshop.com Guest

    It has been known for some time that Google was expanded using DARPA money and still is a major recipient of that funding. This is to gather control over the internet and provide information about what YOU are writing, your messages, who you know, your searches and catalog it for profiles on individuals who may someday “step out of line” or whatever purpose the government wants. To praise moves like this is to wave the green flag at ultimate tyranny and control of the internet and loss of your privacy and individual freedom. DARPA = Defense Advanced Research Projects Agency

  • http://www.catchthewavetv.com Guest

    Any Internet TV will not work in the living room where there is more than one person watching. You can’t be messing with a TV when anyone else is also watching, even if it is just popping up a window and doing things in the window. But it will work for the other rooms in the house and living rooms with only one person.
    Google TV is expensive and unnecessary. As far as the hardware, PC’s do a better job at bringing the Internet to TV’s, especially PC’s that are designed for TV’s such as CatchTheWaveTV (and PC’s can be updated and moved around the house). As far as the user interface for Internet TV, websites will be solving that in many and better ways than Google TV.

  • Miranda

    I think that Google TV is a great thing to have, and I think every home in the near future are going to be catching onto this as well. It is the same things as HD televisions, or Digital programming people initially didn’t think it was a big deal until they used it at someones home. I have been a long time employee of DISH, and since we sell it cheaper ($179) I have been watching it from a slow kick-off to a large increase in demand recently. I use it, and I will tell you it is a lot more than people give it credit for. It is perfect for my family.

  • Miranda

    There aren’t enough reasons to get Google TV with the Logitech Revue. I love being able to surf the net and watch my shows at the same time.I know being what some would consider a religious watcher of my shows, I am part of forums during them and It makes it that much more convenient! Not only that being an employee of DISH, I get to know when these neat little gadgets are coming out. Knowing that, the anticipation was so much! It really is a lot more than I thought it would be, really.

  • http://erranstewart.com Erran Stewart Wedding Photography

    Google seems to be taking over everything. Im sure they will start a food retail company soon and take over the world

  • http://erranstewartphotography.com/ Corporate Photographer London

    I believe Google has too much control over things. With so many streaming options will this really catch on?

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