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Shopify’s ‘Ping’ App Streamlines Customer Conversations for Merchants
As an entrepreneur, time is your most valuable resource, especially when you’re in a highly competitive market. Shopify is now helping businesses maximize their time with a new app that manages customer conversations across multiple messaging platforms.

Date: 2018-06-28

Bing Gets New ‘Visual Search’ Feature, Competes With Google Lens
Microsoft is not going to let Google have all the fun. The company has recently unveiled Visual Search for Bing, a feature that’s expected to complete with Google Lens.

Date: 2018-06-26

Brex Raises $57 Million to Launch New Credit Card for Startups
American fintech company Brex has just launched a new corporate credit card designed specifically to assist startups.

The news of this unique credit card also comes on the heels of Brex’s recently concluded Series B funding round. The company was able to raise $57 million courtesy of investors like PayPal co-founders Max Levchin and Peter Thiel, Facebook’s Yuri Milner, VC Ribbit Capital, and the Y Combinator Continuity.

Date: 2018-06-21

Microsoft is Making Office 365 Better, Here’s What to Expect
Microsoft revealed last week that major updates are headed to Microsoft Office. These changes are for Office 365 and users and are expected to start rolling out beginning this month and will continue throughout the year. People can expect to see changes like a simplified command ribbon, new colors and icons, and enhanced search function coming to Microsoft Word, Excel, and Powerpoint.

Date: 2018-06-19

Small Businesses are Struggling to Find Workers Due to Low Unemployment Rate
A recent LinkedIn employment report has revealed that the US job market is hale and hearty. The country’s unemployment rate is down across the board while hiring is 4.5% higher when compared to this same time last year. While the news certainly is encouraging, the report also underlines the challenges that small businesses are facing with regards to hiring and keeping the right people.

Date: 2018-06-14

US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year
The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year.

Date: 2018-06-12

Amazon and Google are Starting to Look More and More Alike
The eCommerce landscape is in constant flux, with Amazon becoming more like a search-ads platform aside from being an eCommerce venture while Google seems to be doing the opposite. That’s one of the key takeaways from Mary Meeker’s annual Internet Trends report.

Date: 2018-06-07

Instagram Explains How Its Algorithm Works, Busts Common Myths
It might have taken them almost two years, but Instagram has finally explained the inner-workings of its algorithm-based feed. It was in July 2016 when the photo-sharing platform shifted to a machine-learning approach from reverse chronological order. A lot of users raised a ruckus over the announced change, but Instagram stood fast and opted instead to reveal how its algorithm ranking works.

Date: 2018-06-05

AWS Announces General Availability of Amazon Neptune
Amazon Web Services (AWS) rolled out its graph database service in a number of egions including US East (N. Virginia), US East (Ohio), US West (Oregon), and EU (Ireland) on Wednesday. Called “Amazon Neptune,” it is one of several offerings introduced during the company’s annual developer event last November.

Date: 2018-05-31

PayPal Will Soon Integrate More Payment Options With Google Services
Google’s rebranding of Google Pay this year was done to make twofold transactions go more smoothly. Now, the company is integrating PayPal into the mix. This will enable PayPal users to pay bills and make purchases without having to log in or out of Google services.

Date: 2018-05-29

Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration
Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities on the site.

Date: 2018-05-24

Google to Remove HTTPS Secure Indicator in September
The Secure URL label HTTPS will no longer be seen on Google Chrome by September of this year. Google believes that secure websites should be the norm and as such, do not need any more labels.

Date: 2018-05-22

Google’s Web Store Spreads Malware Again, 100,000 Users Infected By Malicious Chrome Extensions
Security firm Radware has uncovered malicious extensions believed to infect more than 100,000 Google Chrome users. According to a report released on Thursday, malware was discovered in the browser’s official Web Store.

Date: 2018-05-17

The End is Near: Net Neutrality Rules Set to Expire on June 11
The Federal Communications Commission (FCC) has announced that net neutrality protections will be repealed on June 11, 30 days after the notice, was filed on Thursday. Alongside the expiration, new rules governing Internet service providers will also take effect.

Date: 2018-05-15

Firefox Moves Closer to Password-Free Browsers
On Wednesday, Mozilla released its Firefox 60 browser, moving a step closer to password-free login for several websites. Equipped with WebAuthn, this new standard in authentication technology does away with several passwords to reduce phishing attacks.

Date: 2018-05-10

7 Tips for Growing Your Following on Instagram With Hashtags
With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete against louder, bigger brands and deliver content to your target audience? The answer: use effective hashtags

Date: 2018-05-08

Take Short Survey. Enter to Win $250. Help Minimize Merchant Fraud
Manual reviews are often the first line of defense employed by merchants when fraud levels or chargebacks increase. While manual reviews can be easy to implement, they are often the most time consuming and least scalable fraud mitigation technique.

Date: 2018-05-11

WPN Today: Facebook Adds Analytics Tools to Increase Conversions for Business
Facebook has launched new tools in their analytics suite to help businesses using their platform to better convert visitors into customers or subscribers. At F8, Facebook’s developer conference, the company announced Journeys from Facebook Analytics that anonymously aggregates data from visitors to inform businesses on patterns that lead (or don’t lead) to sales and conversions.

Date: 2018-05-03

Square Acquires Weebly for $365 Million, Aims to Be a One-Stop Solution for eCommerce Businesses
Digital payments company Square has announced plans to acquire Weebly for approximately $365 million in cash and stock. The purchase was in line with Square’s objective to provide a cohesive solution to entrepreneurs in running their businesses across all channels.

Date: 2018-05-01

Win the Amazon Buy Box and Watch Your Sales Soar in 2018
Amazon is now one of the ten largest retailers in the world. A study by One Click Retail also determined that the online giant accounted for about 44 percent of all eCommerce sales in 2017. These two reasons alone should be enough to convince you about the importance of integrating Amazon into your sales strategy.

Date: 2018-03-15

Microsoft Previews New Privacy Controls for Windows 10 in Insider Test
With the rising concern over online privacy, Microsoft is taking greater steps to improve security for users of its browser. The software giant is testing out a new Windows 10 preview build for PCs which is already available on Windows Insider, its open software testing program. The new build comes with 13 bug fixes as well as a layout for the browser’s privacy screen settings.

Date: 2018-03-08

Extreme webinar makeover: slide edition
In this live session, you’ll learn simple tricks & best practices you’ll immediately be able to apply to your webinar slides.

Date: 2018-03-02

Top 5 KPIs That Will Keep Your eCommerce Business on Track for Success
The challenge with KPIs is to determine which metric is best for your brand. For eCommerce businesses, the following are the ones that will give you a greater chance of success:

Date: 2018-03-01

Rakuten Super Logistics’ 50 Fulfillment Tips to Decrease Costs
Optimize Your Fulfillment Operations to Decrease Costs & Maximize Profits

Date: 2018-02-28

Extreme webinar makeover: slide edition
In this live session, you’ll learn simple tricks & best practices you’ll immediately be able to apply to your webinar slides.

Date: 2018-02-26

Google’s Project Zero Team Exposes Microsoft Edge Bug
Microsoft has been pretty aggressive in marketing its Edge browser and even launched two commercials earlier this year specifically pointing out its advantages over rival Chrome. After being silent for a while, it appears that Google finally counterattacked by disclosing Edge’s security flaw.

Date: 2018-02-22

[Webinar] How to Catch an eCommerce Fraudster
Fraud is getting harder for the good guys and easier for the bad guys. As merchants have dozens of rules to follow related to fraud and chargeback management, fraudsters have only two rules; 1) make money and 2) don’t get caught. Don’t be reluctant to pursue criminal charges and take action by sending a message to underground fraud rings.

Date: 2018-02-21

Is Your Company Wasting Money on the Cloud?
There’s no denying that cloud technology is the way to go for businesses that want to run more efficiently. Thanks to the cloud, numerous business processes can run smoothly and an untold amount of data can be stored. The technology has become so vital that companies are set to spend more money on the cloud in 2018 than the previous year. Conversely, businesses are also wasting a lot of money on it, too.
Date: 2018-02-20

Amazon is Now Worth More Than Microsoft, Becomes the World’s Third Most Valuable Company
The race in becoming the first company to reach the trillion dollar mark in terms of market capitalization is still ongoing. However, Amazon is a strong contender as its long-running market rally continues unabated. Thanks to a sharp rise in its company’s shares on Wednesday, Amazon became the world’s third most valuable company, overtaking Microsoft for the first time.
Date: 2018-02-15

Instacart Gets Ready to Take on Amazon, Grocery Delivery Service Raises $200M
A new player may soon challenge Amazon’s hold on the grocery delivery business. San Francisco-based Instacart has recently beefed up its war chest with another infusion of funds from its latest round of financing activity.
Date: 2018-02-13

Snapchat’s Q4 Shows Better Than Expected Revenue and User Growth
In a surprising, but welcome, development, Snapchat finally pulled out of its slump to post a boost in revenue and new user growth. The increase beat investor expectations and invigorated the company, with stocks going up by as much as 25 percent.
Date: 2018-02-08

Register now for Webinar Email 101: Everything you need to know in one workshop
Webinar Email 101 – Everything you need to know in one quick workshop
Date: 2018-02-07

Simple UX Tips to Keep Your eCommerce Store from Losing Money
Shopping cart abandonment is a big problem that can lead to huge loses in revenue for your eCommerce business. However, there are various reasons why shoppers abandon their carts. Some customers might just want to browse your store items while others are simply not interested in what you have to offer. While some reasons for shopping cart abandonment are out of your control, improving the user experience of your online store will get more customers pass the checkout.
Date: 2018-02-06

eBay Breaks Up with PayPal for Another Partner
Even in business, some partnerships are not just meant to last. Despite working closely together for more than a decade, eBay recently announced that it would be ditching long-time partner PayPal as its primary payments processor by 2020.
Date: 2018-02-01

5 Ways to Boost eCommerce Sales with Product Recommendations
Businesses know that acquiring new customers is more difficult and costlier than selling new products to existing customers. This is why eCommerce businesses prefer to invest in a good loyalty program. And product recommendations is one of the best marketing tools that a retailer can have in its arsenal. After all, the right recommendation helps sell more products to existing customers.
Date: 2018-01-30

How Your eCommerce Business Can Emotionally Connect with Customers
Most business owners know that providing good customer service is crucial to fostering customer loyalty or winning new clients. While this is true, there is another element to doing good business that often gets overlooked, and that’s making an emotional connection with your customers.
Date: 2018-01-25

Amazon’s Checkout-Free Store Opens in Seattle
Amazon could forever change the way we do shopping. Today, Amazon opened its first checkout-free grocery store, a move that will definitely alter the retail scene.
Date: 2018-01-23

Google Will Now Prioritize Page Speed for Mobile Search
A few days ago, Google announced the introduction of an enhanced PageSpeed Insights tool to aid website owners in optimizing the loading speed of their pages. It now turns out that publishers may need to use the enhanced tool a lot more than expected. In a recent announcement, Google finally revealed an important factor that will be used to rank mobile pages and its all about loading speed.
Date: 2018-01-18

Amazon CEO Jeff Bezos Contributes $33 Million to ‘Dreamers’ Scholarships
Multi-billionaire Jeff Bezos certainly knows how to spend his money where it counts. Along with wife MacKenzie, the Amazon CEO—who was recently declared the world’s richest man—gave away $33 million on Friday to help fund the scholarships for Dreamers, immigrant youths who arrived in the US without proper documentation.
Date: 2018-01-16

Northwestern online master’s in Info Design & StrategyDesign and Strategy
As digital output becomes the backbone of most business strategies, there is a growing demand for professionals with expertise in information management, design, and technology. Build the skills needed to translate information and data into meaningful visual forms, narratives, and interfaces in Northwestern’s online MASTER’S IN INFORMATION DESIGN AND STRATEGY.
Date: 2018-01-10

How to build influencer relationships to amplify your B2B brand
Get direct access to your buyers with influencer marketing
Date: 2018-01-10

Write Your Own Success Story with the Drexel LeBow Online MBA
Learn, innovate, question, fail and ultimately, succeed with the revamped Drexel LeBow Online MBA. Designed to intertwine with your life and career, the online MBA equips you with the leadership skills, knowledge and experience employers seek—on your own terms.
Date: 2018-01-05

3 Trends That Will Change How We Make Payments in 2018
The year 2018 is poised to be an exciting time in the payments industry as new trends and technologies emerge.
Date: 2018-01-04

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