Yesterday, media founder Jason Binn announced the launch of Du Jour, a print magazine and multi-media publication aimed at buyers of luxury items. Collaborating with Gilt Groupe, Hudson News and Dufry’s James Cohen , the monthly publication will target the 1% of us who love to sail around on solid gold yachts, while wearing chinchilla loafers and sipping vintage Chateau Lafite. (If that’s you and you’re reading this publication, kudos.)
And if you can’t get enough of the good life, and you don’t feel special enough, the digital publication will offer an invitation only premium membership with personalized weekly email newsletters.
Du Jour will focus on the top markets in the U.S., including New York, Los Angeles, Chicago, Miami, Dallas, Las Vegas, and San Francisco, where roughly 80% of the sales of all luxury products and services are located, in addition to seasonal regions, like the Hamptons, Aspen and Sun Valley. Editorial will cover the worlds of fashion, travel, fine dining, gourmet, beauty, night life, jewelry, accessories, watches, art, entertainment, business, culture, home, real estate, entertaining, health, spirits, beverages, technology, finance, sports, politics and the lifestyle that ties these categories together.
The magazine will target readers who also meet five of the seven following qualifiers: Average net worth of $5 million; liquid assets over $1 million; average home values in excess of $1.5 million; average income in excess of $250,000; annual transactional luxury purchases offline of $100,000+; $10,000+ online high-end purchases annually; annual philanthropic donations over $10,000+
Founders Jason Binn’s reason for this is simple: “Luxury advertisers want to connect with transactional customers who can afford the lifestyles they celebrate and others aspire to celebrate in an offline and online environment. I’m confident this collaboration will reshape the marketing landscape and afford upscale brands the ability to activate purchases and drive traffic to their business establishments and websites.”