Google wants you to use structured data markup on your site to give it better information, and help it make more compelling search results. “If Google understands the markup on your pages, it can use this information to add rich…
The Latest From Google On Guest Blogging
The subject of guest blogging has been coming up more and more lately in Google’s messaging to webmasters. Long story short, just don’t abuse it. Matt Cutts talked about it in response to a submitted question in a recent Webmaster…
Google Goes After Yet Another Link Network
Earlier this month, Google revealed that it would be cracking down on more link networks, following a larger trend that has been taking place throughout the year. Google’s Matt Cutts hinted on Twitter that Google was taking action on the…
Google Gives Advice On Speedier Penalty Recovery
Google has shared some advice in a new Webmaster Help video about recovering from Google penalties that you have incurred as the result of a time period of spammy links. Now, as we’ve seen, sometimes this happens to a company…
Did Google Give Webmasters What They Need This Time?
Webmasters, many of which have businesses that rely on search rankings, have been wanting Google to do more to communicate with more specificity what is hurting their sites in Google search rankings. The search engine can’t seem to do enough…
Here’s A New Google Video About Hidden Text And Keyword Stuffing
Okay, one more. Google cranked out seven new Webmaster Help videos feature Matt Cutts (and in some cases, other Googlers) talking about various types of webspam. So far, we’ve looked at three videos about unnatural links, one about thin content,…
If Google Has Accused Your Site Of ‘User-Generated Spam,’ You’ll Want To Watch This Video
Google pumped out a batch of new videos about webspam via its Webmaster Help YouTube channel. You can find others from the series here. We just looked at one about the “pure spam” manual action label. This one is about…
Google’s Cutts Explains The ‘Pure Spam’ Manual Action Label
Google has put out a series of videos discussing various forms of webspam. You can see others from the series here. In this one, Google’s Matt Cutts explains the “Pure Spam” manual action label. This basically includes scraping, cloaking and…
…And Here’s One More Video Of Matt Cutts Talking About Unnatural Links
Google has put out a new group of videos about various webspam topics. Three of these are specifically about unnatural links. Here’s one on unnatural links from your site, and here’s one on unnatural links to your site. While both…
For Better Or Worse, A Lot Of Change Is Coming To Google SEO
Google has a lot of stuff in the works that will have a direct impact on webmasters and the search engine optimization community. In a seven-minute “Webmaster Help” video, Google’s Matt Cutts (sporting a Mozilla Firefox shirt), ran down much…
Matt Cutts: Panda Update Coming Friday, ‘Big’ Penguin Update Later This Year
According to Google webspam head Matt Cutts, we can expect the next Panda refresh to occur within the next few days. Speaking at the SMX conference, Cutts said that the next Panda update will take place this Friday, March 15th…
Matt Cutts Talks About Fighting Webspam Around The World
Google put out a new Webmaster Help video today. This time Matt Cutts talks about the company’s efforts to fight webspam on a global scale, as opposed to just in the U.S. and in English. The video was a response…
Spinfographics: When Will Google Crack Down On Infographic Spam?
Infographic spam may soon take its rightful place in the grand lineage of splogs, duplicate-content articles and mass directory submissions. Spinfographics. Get ready, because they about to flood the Internet. You never heard of “spinfographics” before? It means, well, if…
Matt Cutts: Here’s How To Expose Your Competitors’ Black Hat SEO Practices
Google’s Matt Cutts put out a Webmaster Help video discussing how to alert Google when your competitors are engaging in webspam and black hat SEO techniques. The video was in response to the following user-submitted question: White hat search marketers…
Google’s Amit Singhal: Penguin A Success
Early this morning, Google Fellow Amit Singhal was interviewed by Danny Sullivan at Chris Sherman on stage at SMX London, the sister conference of Search Engine Land. Singhal discussed a variety of Google search-related topics. We were hoping to get…
What If The Google Penguin Update Inadvertently Killed The Web As We Know It?
Note: Perhaps the headline of this article is a little sensational, but don’t overlook the “what if” part. I’m not suggesting Google has some plot to kill the web. However, many businesses rely on Google and people are freaking out…
Gooey Search: Kickstarter Project Claims To Be Google On Steroids (With Privacy)
There’s an interesting Kickstarter project called Gooey Search, which bills itself as “Google on Steroids with Privacy”. It was developed by a small software company called Visual Purple. The tool comes in the form of an iPad app, as well…
Matt Cutts Shares Something You Should Know About Old Links
Google’s Matt Cutts has put out a new Webmaster Help video discussing something that’s probably on a lot of webmasters’ minds these days: what if you linked to a good piece of content, but at some point, that content turned…
The Blurry Lines Of Google’s Paid Links Policy
As you probably know, Google isn’t a fan of people paying for links that pass PageRank. It’s considered to be a manipulation of search results and a violation of Google’s quality guidelines, which are the focus of Google’s Penguin update.…
Comment Spammers: These Links Are Not Helping You
In light of Google’s Penguin update, it seems like a good time to suggest that you don’t spam blog comments. Even if you’re not technically spamming, and are leaving semi-thoughtful comments (but your ultimate goal is to get a link),…