TrueView News

“AMP for Ads” Makes Mobile Faster… and More Profitable

Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google’s research shows that the average mobile site takes 19 second...

YouTube Grows As Revenue Generator For Google

Questions about the profitability of YouTube have loomed for years, but Google spent a fair amount of time on Thursday’s earnings conference cal...

Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to...

Google Makes Changes To TrueView Ads

Google announced some upcoming changes to its TrueView video ad formats, which will take effect on April 15th. Google will actually be reducing the nu...

Google Gives Advertisers Skippable TrueView Format On Mobile

Google announced today that it is now offering advertisers its TrueView in-stream video ad format for mobile devices. TrueView ads are cost-per-view. ...

YouTube Takes Skippable Ads Live

Online video viewers, it's time to smile. The TrueView ad format has launched on YouTube, meaning users will sometimes get the opportunity to...

Skippable Ads On Deck At YouTube

However much marketers might like to think otherwise, trying to force a person to watch an ad online does little good. The average person wil...

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