Direct to Consumer, or DTC, is a fundamental platform shift, according to former AOL and Verizon digital properties CEO Tim Armstrong. “There have been a couple times in my career where there has been what is basically a fundamental platform shift,” noted Armstrong. “I felt like direct-to-consumer was something that was going to be a platform shift.”
AOL Earnings Released, Revenue Up 12%
AOL just released its Q3 earnings report with total revenue growth of 12% year-over-year thanks to strong global advertising growth. This was the company’s seventh consecutive quarter of revenue growth. It grew its domestic multi-platform unique visitors by 14% from…
AOL Sees 6th Consecutive Quarter Of Revenue Growth
AOL just released its Q2 earnings report with its sixth consecutive quarter of revenue and adjusted OIBDA growth. Total revenue grew 12% year-over-year. The company attributes this to accelerated global advertising revenue, which grew 20% year-over-year. The company saw 60%…
AOL Launches Programmatic Ad Platform ‘One’
AOL has rebranded AOL Networks to AOL Platforms, and announced the launch of One, a cross-screen programmatic ad platform, which combines the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MarketPlace, and lives under the AOL Platforms brand.…
AOL Earnings Released, Company Posts Strongest Quarter In 10 Years
AOL just released its Q4 earnings report, delivering its strongest revenue growth in a decade. Total revenue grew 13% year-over-year, mostly due to global ad revenue growth, which grew 23% itself. This includes 63% growth in third party network revenue…
AOL Gets Rid Of Patch, But Keeps Minority Stake
AOL will continue to have a relationship with its hyperlocal news service Patch, but is relinquishing operation and majority control, as it has announced a new joint venture with Hale Global. AOL says it will contribute Patch to a new…
AOL’s Adap.tv Acquisition Is Now Complete
About a month ago, AOL announced the company’s biggest acquisition under CEO Tim Armstrong with news that it would buy video ad platform Adap.tv for $405 million. The company announced the completion of that acquisition today. “With the addition of…
Tim Armstrong Apologizes For Firing Lenz
A public figure runs a media company. An employee of that media company recorded some words, then took a picture of this public figure. This employee is now fired and tensions are high at America Online. If you didn’t already…
AOL Reportedly Laying Off Hundreds From Patch, CEO Reportedly Fires Someone For Taking His Picture
Layoffs are coming to AOL’s Patch hyperlocal news service over the next week or so, according to multiple reports. When the company reported its earnings earlier this week, CEO Tim Armstrong indicated that AOL would get rid of up to…
AOL Q2 Earnings Out, Global Ad Revenue Boosts Overall Revenue
AOL reported its Q2 earnings on Wednesday, in addition to the news that it is acquiring Adap.tv in CEO Tim Armstrong’s biggest deal yet. The company managed to beat Wall Street estimates. Revenue for the quarter grew 2% year-over-year thanks…