Fortunately, Uber Didn’t Kill Surge Pricing… It Simply Took the Math Out of it!

Uber announced today that they are in the process of rolling out a change to their surge pricing concept, going to a fixed upfront price instead. It doesn’t actually change the price to the rider, but it doesn’t require a…

Uber: Without Surge Pricing, You’d Never Get a Ride

Without surge pricing, Uber just wouldn’t be Uber. That’s the latest message from the company, which has just published a new study based on two naturally–occurring instances – one where surge pricing worked as planned and another where surge pricing…