London Summer Olympics Social Media Policy Covers 70,000 Volunteers

It looks like the organizing committee for the 2012 Summer Olympics in London is concerned about the Twitter use of everyone involved, not just the athletes and other official participants. The Olympics are a big production to pull off, and…

Become a Social Business, Not Just a Social Brand

Many businesses utilize social media sites like Facebook, Twitter, and LinkedIn to communicate their brand message. This marketing method has worked so well that a lot of businesses have even dropped some of their traditional marketing practices to focus more on their social efforts. But, does this make a business social?