50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is bas...
There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it's one...
Facebook is failing marketers, according to Forrester's Vice President and Principal Analyst, who says he's talked to brands, who are becoming increasingly frustrated.
This isn...
As traditional snail mail marketing campaigns continue to be replaced with email and social media campaigns, the US Postmaster General is trying to let businesses know that the USP...
Just one month ago stores, magazines, and television were filled with images of perfect couples celebrating Valentine's Day with the perfect compliment of expensive flowers, jewelr...
With the constant variety of new foods to try in fast food restaurants across the country and the major ad campaigns touting the quality of inventive new sandwiches, it would be ea...
Affiliate marketing is stagnant and ripe for innovation. In-content āaffiliateā or āperformanceā marketing -- driving traffic through product links embedded in original content --...
According to the operator of a California-based lice removal spa, your teenagers are going to get lice because they're taking so many damn selfies.
Apparently, the epidemic has...
Facebook is introducing a new campaign structure, which it says will make it easier for advertisers to organize, optimize and measure their ads. The changes are aimed at advertiser...
Twitter announced the addition of a new format to its ad platform - Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of pe...
Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns.
Acco...
Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners - both through its Ads API and in measurement and targeting...
Facebook announced that it is about to begin rolling out improved "Core Audiences" targeting options, which are built into all of its ad buying interfaces. These will allow adverti...
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