Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our...
This is not a post about the funniest ads. Or the most popular. If you're reading this post, you probably care about the marketing lessons you can take away from the Super Bowl....
For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a sec...
Yahoo has launched AdLabs, a group aimed at providing "scientific leadership" to the online advertising industry and accelerating innovation in digital ad products thr...
There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a...
Google has a new project in the works that appears to be a direct competitor to Groupon. It's called Google Offers. According to an official fact sheet about the product,...
As the Super Bowl approaches, so do the time-honored ads that will accompany it. Advertisers aren't just turning to the game itself to capitalize, however. Many are turning to t...
There is a lot of hype around location-based services and the marketing opportunities that come with them, but check-in apps aren't the only way to reach consumers on a location...
People say social media is unicorn, but it’s really just a horse.
Sure, social media empowers customers like nothing before it. And of course, social media creates...
Groupon CEO Andrew Mason apologized to users in Tokyo for a deal that went bad a few days before the New Year's holiday. The deal involved the delivery of food, and became too p...
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