Tag: semper

Google Promotes Chrome At Cost Of Search Quality
Google is the subject of some controversy related to sponsored links. They involve posts promoting Google Chrome for small businesses. Are you OK with Google’s Chrome pr...
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VIDEO: Little Girl Rants About Toy Marketing
Once, the only aisle in the toy store that was mostly pink was the Barbie aisle. In the last few years, however, the pink has spread. Toy makers are increasingly marketing their pr...
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YouTube’s Top 10 Ads Of 2011
So far, we’ve seen YouTube’s top videos of the year, and...
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Adobe Efficient Frontier Acquisition Revealed To Be About $400 Million
At the end of November, Adobe announced its intent to acquire Efficient Frontier, thought th...
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Survey Finds Negative Reviews Influence 80% of Buyers
Marketing and PR agency Cone Communications has released the results of their 2011 Online Influence Trend Tracker (...
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Local Merchants Want to Advertise with Facebook & Google Offers [Infographic]
MerchantCircle has released the following infographic looking at where local merchants are spending their marketing dollars:...
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Is Marketing Ruining Social Media?
Is marketing ruining social media? I’m interested to see the responses we get on this one, considering that many of you are marketers to one extent or another. There’s no questions...
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ZooGue Dips iPad In Lava To Give You Free iPhone 4S Cases
How far would you go to market a promotional deal from your company? There's the standard options of sending out some circulars and emails. You could employ the slightly more costl...
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Social Networks Playing Big Role in Holiday Shopping
The holiday shopping season is in full swing, and this year, trends show that consumers are heading to social networks to shop. For the past several years, we've seen a growing shi...
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Twitter or Facebook: Which Will Yield More Success to Business Pages?
As social media has become increasingly interwoven into the way people communicate and seek out information, you've probably noticed commercials that display the URL to the company...
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Optify Releases Marketing and Social Media Forecasts for 2012
Marketing software company Optify released their predictions today about the...
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Samsung Galaxy S II Outsells iPhone 4S in UK
Samsung and their Galaxy S II continue to cramp Apple's style. First, they to...
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“Unexpected Babies” Marketing Stunt Hits Facebook
A Brazilian advertising agency found an interesting way to market condoms, albeit violating Facebook's policies, to potential customers on the social network. The advertising ca...
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Should You Be Employing a “Free Trial” Button On Your Site?
If you offer a web service for which you charge, will it harm sales to prominently promote a "free trial" option for possible users? According to a...
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Adobe to Acquire Efficient Frontier
Adobe announced its intent to acquire Efficient Frontier to bolster its digital marketing strategy. The company seems to have been more focu...
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