The eCommerce landscape is in constant flux, with Amazon becoming more like a search-ads platform aside from being an eCommerce venture while Google seems to be doing the opposite. That’s one of the key takeaways from Mary Meeker’s annual Internet…
Google Launches App Promotion Ads For Search, YouTube
Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up…
Twitter Launches Promoted Accounts In Search
Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search…
Google’s ‘Proof’ That Search Ads Boost Offline Sales
Google is showing what it says is “proof that online search ads can boost offline store sales” on its Think Insights site. This proof comes in the form of an article written by Kirthi Kalyanam, Ph.D., Professor of Marketing and…
Google Launches New Local AdWords Targeting Options In 11 Countries
Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions. “Now your online campaigns…