Google Is Apparently Reducing Authorship In Results

Matt Cutts spoke at Pubcon in Las Vegas, discussing numerous SEO topics as usual. Bruce Clay has a pretty good basic recap here. You can see 25 minutes of his speech here: There doesn’t appear to be a whole lot…

Jim Boykin (Internet Marketing Ninjas) Buys WebmasterWorld Forum

WebmasterWorld and Pubcon founder Brett Tabke has sold WebmsaterWorld to Jim Boykin, who runs Internet Marketing Ninjas. The announcement was made today at PubCon, which Tabke will continue to run. “Internet Marketing Ninjas, led by company founder Jim Boykin, is…

Matt Cutts Finally Announces Link Disavow Tool For Google Webmaster Tools

After months of anticipation, Google’s Matt Cutts, at PubCon in Las Vegas today, finally announced a new tool in Webmaster Tools to disavow links. Cutts made comments at SMX Advanced back in July, indicating that a tool would be on…

Google’s Link Disavow: Google Answers Domain Related Questions

Google launched its Link Disavow tool today. If you haven’t read about it yet, you can do so here. There are a few things Google mentions about it at the end of a blog post, I think are worth highlighting,…

Turning to the Human Brain for More Accurate Market Research
More WebProNews Videos   Neuromarketing is a fascinating area of marketing that we don't discuss very often, but can provide some quite useful information to those willing to pay for the research. WebProNews recently talked with Roger Dooley, President of…
Will Brands and Verticals Become More Dominant in Search?

WebProNews recently chatted with Tim Mayer, who left Yahoo back in August after serving as s VP of Search Products, VP of Search Business, and VP of North American Audience. 

Social Media Has Been Around for Centuries. It’s Not About the Tech.

Connecting with people shouldn’t be about what social networks you’re using. It should be about connecting with people. Yes, you need to look at where your audience is at, but you shouldn’t be using Twitter just for the sake of using Twitter if you’re not using it to communicate to the right people. 

Crafting an Effective Landing Page – Don’t Go Overboard
More WebProNews Videos  Having the right landing page is incredibly important in getting conversions. It's one thing to get traffic, but if it doesn't convert what's the point? WebProNews spoke with Janet Driscoll Miller of Search Mojo at PubCon recently.…
Getting Added Twitter Value From Press Releases
More WebProNews Videos As you may know, press releases can cater to traffic from search engines and social media, for one thing just getting them out there to be found and shared is huge. Lisa Buyer, CEO of The Buyer…
Is Ranking Number One in Google Losing Its Significance?

As you may have noticed, Google has been putting a great deal more emphasis on local these days than in years past. That includes everything from the introduction of Google Places and Place Pages to automatically showing more local results for certain searches, as well as various other solutions offered to businesses at the local level, such as product inventory or tag advertising.

Who’s Got the Time for All This Technology?

In a recent article, we asked how business owners and CEOs can keep up with new technologies and strategies in the digital age. It’s a topic we discussed with a few people at Pubcon in Las Vegas. 

Is a Shake-Up Brewing in the Search Market?
More WebProNews Videos Google has been dominating the search market for years. Simply put, if you ask most people to search for something on the web, their first instinct is to go to Google. More and more people might be…
There’s More to Social Media For Small Businesses than ROI
More WebProNews Videos WebProNews recently had a conversation with Shirley Tan of ECommerceFastStart.com, who says, "Social media is actually a level playing field for small business owners." "Small business owners can really take control...[of] all their messaging and their branding,…
Check-In Apps Add Key Relevancy Factor to Your Marketing

Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue to flood the mobile app markets. 

Are check-in apps just a fad? Tell us what you think.

Clicks But No Conversions? It’s the Landing Page Every Time.

Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization. 

Why Landing Page Optimization is Critical

Tips For Increasing the Chances of Customers Buying From You Online

In the fast-paced digital age where everyone wants a piece of that sweet Internet money, competition for small businesses is greater than ever. Fortunately there are  more tools available to small businesses than ever as well. Still, there are so many factors to consider, and so little time. 

WebProNews sat down with Paul Boisvert of Yahoo Small Business to talk about some things that small e-commerce companies are doing wrong and how they can improve their approaches to ultimately get more sales. 

Common Mistakes in Enterprise Pay Per Click

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC. 

Think the Big Brands Got it Great in Search?

There’s no question that big brands often rank very well in search, but you might be surprised at just how difficult it is to scale SEO for large sites and to get the right wheels in motion for big companies. 

Challenges of Scale

What Does The Future Of Search Look Like?

Tim Mayer, the former head of search product and business at Yahoo, spoke in the keynote session “Future of Search: Mobile, Social, and Vertical.”

Splitting Up Your Social Strategy for Better Results

Marketing is about achieving goals, and that goes for social media marketing as well. In fact, you might say it’s about "micro goals". At least that’s what Jennifer Evans Laycock, President of SugarSpun Marketing says.