Avast Caught Selling Detailed Browsing History to Marketers

Another day, another company abusing customer privacy. A joint investigation by PCMag and Motherboard has discovered that antivirus maker Avast, who also owns AVG, has been selling extremely detailed information about customer browsing histories to marketers. The company division responsible…

Microsoft’s Mich Mathews Stepping Down

Irony anyone?  This week, Microsoft is hosting “Imagine 2011,” a marketing leadership summit at its Redmond, Washington headquarters.  Late last night, Microsoft’s global marketing head announced she will be leaving the company. Mich Mathews, a former General Motors employee, has…

Privacy Issues Holding Back Online Behavioral Advertising

More and more marketers are shying away from online behavioral advertising (OBA) over concerns about consumers’ privacy, according to new report by the Ponemon Institute.

The report, "Economic Impact of Privacy on Online Behavioral Advertising," found 70 percent of companies agreed behaviorally targeted advertising significantly increased marketing and sales performance, but most have limited their online ad budgets over privacy concerns.