Long-tail Keyword – Stretch the Tail for More Conversions

Many organic campaigns start out with high expectations. There is clear focus and intent on working head keywords to drive traffic and begin branding efforts. However every seasoned SEO knows that with a focused plan, heads will eventually turn to…

SEO and Quality Key to Competing in the Long Tail

A while back, WebProNews had a conversation with RateItAll President Lawrence Coburn about how the long tail of search is getting more competitive. Companies like AOL and Demand Media are working on dominating long tail searches with content across a broad scope of article subject matter.