Link Expert Eric Ward Talks Fear And The Evolution Of Links

The nature of links on the web, particularly in relation to search, has changed a lot over the years, and there’s probably nobody out there with more insight into this than Eric Ward, who’s focused on this specific topic for…

Prince Drops Linking Lawsuit Against Fans

You know how Prince is actively suing his fans for posting links on their blogs and Facebook pages that point other fans in the direction of his music? Well, apparently he thought about it and decided to go another route.…

Google Has Made People Afraid To Link

Google has made it so people are scared to link to content. That’s what it has come to. I don’t think it’s ever been Google’s intention to scare people away from linking when it’s natural and deserving, but its never-ending…

Google Discusses Its New Official Link Rules

Google has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links. Are…

Linking Practices That Annoy Matt Cutts, But Don’t Make A Difference To Google

Google posted an interesting Webmaster Help video today about linking. It’s basically about whether it’s better to link to an original source somewhere at the top of a post, or at the bottom. The answer is essentially that it makes…

Should Sites Be Forced To Pay For Linking? Harvey Weinstein Thinks So.

Harvey Weinstein, an Oscar winning producer and prolific proponent of Obama, told Deadline that he is going to push for legislation that would force websites to pay for linking to news articles. This legislation would require news websites and blogs…

German Publishers Reportedly Won’t Go For A Google Deal Like Those In France

Google and France President Francois Hollande, on Friday, announced a deal that the search giant has made with French publishers to who want to be paid for the content that Google links to. Google agreed to create a €60 million…

Does Google the Link Lister Equal Google the Publisher?

Is Google a publisher? Or is Google simply a displayer of links? Are these two things the same? Those questions are at the heart of a Australian case that just tipped against Google, and are likely at the heart of…

Google Continues To Battle Publishers Who Want To Be Paid For Links

Google prepared a note about a proposal by French lawmakers and backed by French news publsihers, which want search engines to license all of their content. Publishers want to be paid for the privilege of linking to their content. Obviously,…

Google Is Considering Discounting Infographic Links

Matt Cutts spoke with Eric Enge at SMX Advanced, and Enge has now published the entire interview. In that interview, Cutts reveals that Google may start looking at discounting infographic links. That doesn’t mean Google is doing this right now,…

Go Ahead, You Can Now Tell Bing to Ignore Links

While the SEO brethren have been waiting for Google to provide a tool that will allow webmasters to disavow specific links, Bing went ahead and punched that ticket first by launching the Disavow Links feature in Bing Webmaster Tools. The…

This Webmaster Changed A Page’s Internal Linking Structure, Recovered From Google’s Penguin Update

Another webmaster has claimed to have recovered from Google’s Penguin update. In a WebmasterWorld forum post (via Barry Scwhartz), member neildt said that they noticed a page they thought had been hit by Penguin, had returned to ranking for the…

Google Will Soon Ignore Links You Tell It To

Google’s Matt Cutts gave a keynote “You and A” presentation at SMX Advanced this week, and mentioned that Google is considering offering a tool that would let webmasters disavow certain links. Would you find such a tool useful? Let us…

Google: We’re Starting To Enforce Paid Links More

Google’s Matt Cutts has been making light of paid links all week, but in reality, Google isn’t joking when it comes to enforcing this part of its quality guidelines. According to Google, it’s cracking down on this more than ever,…

SEOmoz Analyst: Google Will Be Cracking Down On Directories More

Earlier this month, there was some discussion about Google having de-indexed free web directories. Most of the ones we looked at had not actually been de-indexed, but were not ranking well, but there were clearly some that had been de-indexed.…

iAcquire Gets Rid Of Paid Link Offerings Following Google De-Indexing

Blogger Josh Davis recently put out an investigative report exposing the marketing firm iAcquire for engaging in paid links for clients. Once Google caught wind of it, iAcquire was de-indexed from Google’s search results. Now, the company has openly admitted…

What If The Google Penguin Update Inadvertently Killed The Web As We Know It?

Note: Perhaps the headline of this article is a little sensational, but don’t overlook the “what if” part. I’m not suggesting Google has some plot to kill the web. However, many businesses rely on Google and people are freaking out…

Should The Google Penguin Update Hit Sites Like WPMU.org?

We recently told you about WPMU.org apparently getting hit by Google’s Penguin update. The site went from 8,580 visits (pretty standard for the site, having looked through the Analytics myself) to 1,527 a week later. It’s been hovering around similar…

Matt Cutts Shares Something You Should Know About Old Links

Google’s Matt Cutts has put out a new Webmaster Help video discussing something that’s probably on a lot of webmasters’ minds these days: what if you linked to a good piece of content, but at some point, that content turned…

The Blurry Lines Of Google’s Paid Links Policy

As you probably know, Google isn’t a fan of people paying for links that pass PageRank. It’s considered to be a manipulation of search results and a violation of Google’s quality guidelines, which are the focus of Google’s Penguin update.…