Advertising & Marketing
Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said marketing pioneer John Wanamaker in the early 1900’s. That is why CRM software was invented and why it is used by every…

Advertising & Marketing
Facebook Lead Ads Get New Features, CRM Partners

Facebook made Lead Ads available to all advertisers back in October. Since then, it has added some new features. Lead Ads enable users to fill out forms and advertisers to see reduced cost per lead. In January, Facebook announced a…

Advertising & Marketing
Facebook Lead Ads Get New Features

Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobile users. Lead ads were first made available to all advertisers in October following a…

SocialMediaNews
How Century 21 Utilizes Social Media to Connect with Consumers

It’s always interesting to hear how brands, especially very traditional brands, utilize social media. Century 21 is one company that has embraced it extensively because, according to Matt Gentile, the Director of Public Relations and Social Media for the company, it is vital for businesses to embrace social and mobile platforms.