DoubleClick Ad Exchange Gets Native Ads, Mobile Video Interstitials

Google announced that it is bringing programmatic support native ads and mobile video interstitials to the DoubleClick Ad Exchange. The company announced native formats in DoubleClick for Publishers earlier this year, but now publishers can sell native ads programatically in…

Google Mobile-Friendly Algorithm Gets Update

Google had been hinting for months that app-install interstitials would become a negative ranking signal in search results, and about two months ago, they made it official. Google announced that it was updating the Mobile-Friendly algorithm and test, advising sites…

Google Ranking Signal Comes With A New Caveat

Earlier this year, Google began taking into account a site’s mobile-friendliness for ranking search results on mobile devices. It provided sites with a helpful mobile-friendly test tool so that they can make sure their pages were up to snuff. If…

Google Redesigns In-App Interstitial Ads

Google announced a new look for the interstitial in-app ad format (full screen ads) that run on apps in the AdMob network and DoubleClick Ad Exchange. The ads include a cover photo, a round install button, matching color schemes, the…

Is Yelp’s CEO Right About Google And Interstitials?

Last month, Google shared findings of an internal study on interstitials, which it had previously implied could start negatively impacting people’s search rankings. Do you consider interstitials to be negative to the user experience? Are there ways in which they…

Google Urges You To Reconsider Using These

Google shared some results of some testing it conducted with interstitials. This is of particular interest since the company has indicated using them will likely start impacting your search rankings in a negative way. Have you used interstitials on mobile…

Interstitials May Start Hurting Your Search Rankings

Ahead of Google’s mobile-friendly update in in April, there was talk around the SEO industry that interstitials (content that appears over top of a page, which impedes the process of getting to the desired page) could be looked upon as…