Facebook Adds Like-Based Data To Interest-Based Ads

Last year, Facebook announced that it would start including information from websites and apps its users use to serve interest-based ads to them. Since then, the company has been gradually rolling out this kind of advertising around the world. Facebook…

Will This Make Facebook Ads More Effective?

The effectiveness of Facebook ads has been questioned time and time again. A few months ago, the topic picked up a great deal of momentum after a controversial video came out suggesting fake accounts were harming results. Forrester’s Vice President…

Google Enabled Advertisers To Target Users Based On Sensitive Health Info

Google has agreed to take steps to stop “privacy-intrusive” ads related to information about users’ health, according to the Office of the Privacy Commissioner or Canada, which investigated claims from a man with sleep apnea that Google ads for related…

Google Extends Ad Targeting Based on Browsing History. Good or Bad?

Remember Google’s interest-based advertising? You know, where they serve you ads based on your browsing history, and allow advertisers to behaviorally target users? It has now rolled out on a mass scale after a two-year beta run. All advertisers can…