Old AdWords Impression Share Columns Almost Officially Gone

Google announced back in November that it was rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive). The…

Google AdWords Launches Tools for Smarter Marketing

Once again Google is adding some features to their AdWords site to help users get more milage from their campaigns. This time they’re offering an Auction insights report that will allow you to compare what others are doing and extract…