Last year, Apple launched iAd Workbench, a mobile ad campaign creation tool for iOS developers to launch their own campaigns targeting iOS users. Now, Apple has opened the platform up to anyone with an Apple ID, throwing down the barrier…
Apple’s official stance on its iAd platform is that it "gives brands what they’ve been waiting for: access to the global audience of iPhone and iPod touch users, enhanced targeting, premium creative and robust measurement." But yesterday, Carol Bartz indicated that the platform’s more or less doomed.
Without mincing words, Yahoo’s CEO predicted during an interview with Reuters, "That’s going to fall apart for them."
It doesn’t look like the rift between Apple and Google is going to heal anytime soon, at least where the mobile market is concerned. Today at the paidContent Mobile Conference, one relatively high-ranking Googler used the word "bullshit" to describe Steve Jobs’s ideas about mobile search, and also hinted at taking on iAds.
Apple’s iAds are making their way into the wild after weeks of hype. MacRumors.com says, "their presence appears to be very spotty on iAd-compatible applications at the moment with banners appearing only occasionally while at other times the apps simply show blank space in the banner location."