Why You’re Probably Not Doing Personalization Well Enough

SAP’s hybris released some interesting findings about how companies use personalization. In short, the company found that brands are failing at personalization at the expense of customer experience. Is personalization a significant part of your efforts? How do you personalize…

U.S. Consumers Expect Integrated Retail

With the expansion of mobile retail, multichannel shopping has become commonplace, and a recent study has shown that U.S. consumers identified “entering payment, billing and shipping information” as one of the main pain points of the online shopping experience. Now…