How Gannett Increased Their Programmatic Ad eCPMs By 15%

Tim Wolfe, VP of Revenue Operations for Gannett recently talked about Gannett’s success in using Google’s DoubleClick for Publishers First Look product which was announced last year but only made available to all DoubleClick for Publishers clients in April. “Gannett…

DoubleClick Expands First Look, Tests Bidding in Dynamic Allocation

Google announced that First Look is now available to all DoubleClick for Publishers clients around the world and that it has begun testing exchange bidding in Dynamic Allocation. DoubleClick for Publishers First Look was first announced in beta several months…