Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting…
Google Partners With Facebook On Advertising
Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange. This comes a little over a year after FBX left beta. “Partnership has been key to Google’s success as a…
Twitter Reportedly Working On Answer To Facebook Exchange
Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetize its popular service. The news comes from AdAge, which cites “people with knowledge…
Facebook’s Real-Time FBX News Feed Ads Head To Beta
Back in March, Facebook announced its alpha test for expanding real-time, cookie-based Facebook Exchange ads to the News Feed. Now, the company has announced that these ads have moved to beta. Now, additional businesses can scale their FBX efforts from…
Facebook: Facebook Exchange Is Doing Better Than Google Exchange
In June, Facebook announced the Facebook Exchange. In September, it launched out of beta. According to the company, it is already doing better than Google. AdWeek ran a “sitdown” with Facebook sales chief Carolyn Everson and GroupM chief digital officer…