Facebook just announced the expansion of the Audience Network from strictly apps to the mobile web. This means that Facebook’s 2.5 million advertisers can reach more people on their mobile devices. According to the company, which cites data from comScore,…
Facebook Stops Accepting New Customers For LiveRail Ad Server
A couple of years ago, Facebook acquired ad tech company and publisher monetization platform LiveRail, but since then, Audience Network has become much more of a priority. Facebook announced that it will no longer accept new customers for LiveRail’s ad…
Facebook: Audience Network Apps Account for 6% of All Mobile App Time Spent
Facebook is sharing some new stats and success stories from the Facebook Audience Network, which it says has grown into one of the largest ad networks in the world. Facebook first unveiled Audience Network at f8 in April of last…
Facebook Launches Advertiser Outcome Score For Audience Network
On Tuesday, Facebook announced Advertiser Outcome Score (AOS) for Audience Network, which is described as a measurement system to evaluate publishers’ ad placements by their ability to drive outcomes for advertisers. Outcomes would be things like app installs, purchases, or…
Facebook Dynamic Product Ads Get Some Big Improvements
In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As reported earlier, these ads are now available in the Audience Network, Facebook’s mobile ad network, which lets mobile apps…
Facebook Audience Network Gets New Ad Formats
Facebook announced some new ad types and formats for Audience Network, the mobile ad network it launched in October, which lets mobile apps monetize through Facebook’s advertisers. “Since launching last year, the Audience Network has provided publishers and developers with…
Facebook Improves Audience Network Ads
Facebook is sharing some numbers on the performance of Audience Network, the mobile ad network it launched last year, which lets developers show Facebook ads within their apps and advertisers reach people beyond the confines of Facebook itself. The company…
Facebook Launches Audience Network
Facebook introduced the Audience Network at its f8 developer conference in April. This is its new mobile ad network, which lets mobile apps monetize through Facebook’s 1.5 million active advertisers. The network is now “open for business,” as the company…
Facebook Announces Audience Network
As expected, Facebook announced its Audience Network, it’s new mobile ad network. Product management director Deb Liu revealed it on stage at f8. CEO Mark Zuckerberg called it the first time Facebook is going to help you monetize in “a…