Why It’s Easier for a Startup (Than For Google) to Take Action on Content Farms

A couple weeks ago, we reported that DuckDuckGo had followed its own blocking of content farms (like eHow) by promoting content from wikiHow. This begged the question: how much better is wikihow’s content? We had a conversation about that with Jack Herrick, founder of wikiHow (and one-time owner of eHow).

DuckDuckGo Founder Makes the Case For His Search Engine (vs. Google)

Gabriel Weinberg, founder of alterative search engine DuckDuckGo sat down to talk with WebProNews about what people can get out of DuckDuckGo that they can’t get from the Google experience. 

"I’m not anti-Google," he says. "I know that they take privacy very seriously, and I respect what they’re doing, but they’re doing a few things that – one they can avoid, and one they can’t avoid – and both of which, we don’t do."

DuckDuckGo Follows Content Farm Banning With Promoting wikiHow Content

Today, DuckDuckGo has started "hard wiring" wikiHow as the first result on its search engine results pages for how-to queries. 

wikiHow founder Jack Herrick (who also ran eHow before selling to Demand Media) tells WebProNews, "As you know, there is tons of buzz on the web about what Google’s next step will be with tackling low quality content from content farms."