Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, and found that Google CPCs have increased by 6%, among other…
Google Cost Per Click: Larry Page “Very Bullish” On Mobile
Google released its Q1 earnings report today. Average cost-per-click, the company reported (which includes clicks related to ads served on Google sites and the sites of Network members), decreased 12% over the first quarter of 2011 and 6% over the…