“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes.
Successful CEOs Understand The Customer Journey
When you make the shift into CEO or any type of leadership role, it means you have to take on more of a strategic process and more of a strategic approach.
T-Mobile Hires New Chief Marketing Officer
T-Mobile announced this weekend that it has appointed Michael Sievert as the company’s new chief marketing officer. Sievert began his new position today. Sievert has 20 years of marketing experience with companies such as Clearwire, AT&T Wireless, Microsoft, IBM, and…