CMO News

Delta CMO: All 85,000 Employees Are Brand Ambassadors

“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes....

Delta CMO: All 85,000 Employees Are Brand Ambassadors

“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes....

Twitter Ad Chief: We’ve Never Been More Clear About What is Our Superpower

Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to re...

Successful CEOs Understand The Customer Journey

When you make the shift into CEO or any type of leadership role, it means you have to take on more of a strategic process and more of a strategic appr...

T-Mobile Hires New Chief Marketing Officer

T-Mobile announced this weekend that it has appointed Michael Sievert as the company’s new chief marketing officer. Sievert began his new positi...

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