Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12…
Report: Big-Spending SMBs Prioritize Search
Search engine marketing is the top digital marketing priority for most higher-spending small and medium-sized businesses, according to anew report from BIA/Kelsey. These are businesses spending over $25,000 a year on advertising and promotion. On average, they’re spending $79,000. 60.6%…
Report: SMB Local Media Spending To Surpass $50B Next Year
BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4…
Mobile Local Ad Revenue Expected To Triple Over Next Five Years
Mobile local ad revenues in the U.S. are expected to hit $4.5 billion this year, according to a new report from BIA/Kelsey. That would be a massive increase over last year, which saw $2.9 billion. And that’s really just the…
Political Ad Transparency: Should There Be More?
With political ads in full swing during this election year, a debate is heating up in Washington over a proposal from the FCC that would impose regulation on TV stations. The Commission wants TV stations to put the “public inspection files,” which include the names, costs, and running dates of every political ad in recent years on a website that it would oversee.
Local Online Ad Revenue To Top $42 Billion
Online/interactive advertising revenue is forecast to reach $42.5 billion by 2015, nearly double 2010’s $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent, according to a new report from BIA/Kelsey. This growth is tied to anticipated improvement…
Online Media Key For Local Consumers
Nearly all consumers (97%) now use online media when researching products or services locally, according to a new report from BIA/Kelsey and ConStat.
Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites.