Tag: BIA/Kelsey

Local Online Ad Revenue To Top $42 Billion
Online/interactive advertising revenue is forecast to reach $42.5 billion by 2015, nearly double 2010's $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 pe...
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Groupon Like Daily Deal spending Could Top $6 Billion
U.S. consumer spending  on daily deal sites like Groupon and LivingSocial is on track to grow from $873 million in 2010 to $3.9 billion in 2015, representing a 35 percent g...
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Online Media Key For Local Consumers
Nearly all consumers (97%) now use online media when researching products or services locally, according to a new report from BIA/Kelsey and ConStat. Among consum...
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