Analyst: Can You Have a Healthy Apple if iPhone Sales Decline Going Forward?

Analyst Toni Sacconaghi at Bernstein says, “The issue is all about if units are weak on iPhone what is that saying about the sustainability and health of that business and the sustainability and health of the growth of the installed base?

Apple Search Advertising: Their Next Multi-Billion Dollar Business?

Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple’s advertising business will be worth billions 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within the App Store.