AdWords Impression Share Change Will Affect API

Google said on Tuesday that beginning later this month, AdWords will begin rolling out a new calculation for impression share. This will affect reports in the AdWords API if you’re relying on impression share columns and run Video Campaigns. The…

Google Releases Keyword Optimizer Sample App

Google announced the release of the Keyword Optimizer sample app for the AdWords API, which combines functionalities of Keyword Planner and the API services for keyword suggestion and traffic estimation. Timo Bozsolik from the AdWords API team explains in a…

Google In-App Ads Let You Target Those Who Have Made In-App Purchases Before

Google announced a new targeting capability for its in-app display ads, enabling advertisers to target users who have actually made in-app purchases in the past. If they’ve done it before, it stands to reason that they’d do it again, so…

Google Makes AdWords API Usage Free

Google announced that it is going to start making AdWords API usage free starting March 1. They’re doing away with the preferred pricing model. There will be two levels of API access once the changes take effect: basic and standard.…

Google AdWords API Improving Advanced Location Targeting

Last year, Google rolled out an update to the AdWords API that allowed users to target people based on their Location of Presence or Area of Interest. It was a great feature for AdWords, but things can always be improved.…

Google AdWords API Asynchronous Workflow Solution Detailed

Google designed the AdWords API to handle a large number of operations in one request. The only problem is that current API services are synchronous. What this means is that the client has to send a request to the server,…

AdWords Terms and Conditions Get Clarification

AdWords API has received an update under it’s terms and conditions section. This is okay though, as Google reminds us, they reserve the right to change the terms at any time. They also stress the fact that by continuing to…