Tag: Advertising

Facebook Launches Blueprint Certification, New Credentials for Digital Advertising Professionals.
As part of its Blueprint learning platform, Facebook is launching Blueprint Certification, a new credential for digital advertising...
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Inspiring Story on Starting a For-Profit Vlog
Ryan Lung started his YouTube video channel after graduating from Cornell University in 2011 and searching out daily vi...
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New Features for Google Adwords: Campaign Groups and Performance Targets
Google announced today new features in their Adwords product, campaign groups and pe...
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SnapChat to Offer Advertisers Behavioral Targeting
SnapChat will soon offer behavioral targeting options to its advertisers, according to an eMarketer...
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WhatsApp Begins Sharing Data with Facebook
In a reversal of previous pledges, WhatsApp is going to begin...
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Twitter Partners with Pepsi to Launch Promoted #Stickers
Twitter announced the launch of Promoted #Stickers as a...
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Facebook Blocks the Ad Blockers, Refuses to Pay Ransom
Facebook is using technology to blend ads into their HTML, making ads indistinguishable to their content in order to prevent ad blocking. This only works when viewing the full HTML...
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Ad-pocalypse Now? I Think Not!
"Ad-pocalypse Now? I Think Not!" exclaimed Steve Chester, Director of Data and Industry Programmes at the...
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Facebook’s Future: Video, Search, Messaging and VR
Facebook's goal is to connect with everyone, yes every single person in the world. Not just that, but Facebook wants to connect to everyone at all times, in every waking moment. Fa...
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All Hail the Rise of Native Advertising
Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it's now their main source of revenue. It's important to note th...
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Data is Marketing Gold
“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...
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87 Million Millennials on LinkedIn Seeking to Change the World
A LinkedIn study recently took a look a Millennials in an attempt to erase the stereotype that they are lazy, entitled and unemployed. "Given the massive amounts of news coverage (...
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Twitter Offers Event Targeting To Rio Olympics Advertisers
"We launched event targeting to provide a fast and easy way to reach a target audience on Twitter that’s actively interested in an event," says...
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LinkedIn Enables Programmatic Ad Buying
LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target more precisely and with more eff...
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