Adobe Launches New Programmatic Ad Platform

Adobe announced that it is rolling out what it is calling “the industry’s most advanced” global programmatic advertising platform, specifically for advertisers and publishers using Adobe Marketing Cloud products. “It offers a new level of personalized, transparent, data-driven and efficient…

Adobe Aims To Improve ‘Internet of Things’ Marketing

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements “The product and partner announcements cover where marketing is going next: bringing digital experiences to the physical world, IoT and wearable devices, mobile marketing innovations…

Cyber Monday Sales Up 16% According To Adobe

Last week, we asked if Cyber Monday was losing its luster, as various reports and studies were finding that interest in the online shopping holiday seemed go be on the decline, as the holiday shopping period between Thanksgiving and Cyber…

Adobe Announces A Bunch Of New Marketing Features

Adobe made a handful of announcements related to predictive marketing and real-time customer engagement to grow its digital marketing business, which it says surpassed $1 billion in revenue in 2013. First, Adobe announced Marketing Cloud Exchange, a new core service…