C3.ai Files For a Proposed IPO

On the heels of news it had joined forced with Microsoft and Adobe to challenge Salesforce, C3.ai has announced its intention to file an IPO.

Salesforce Beware: Microsoft, Adobe and C3.ai Reinvent CRM

Microsoft, Adobe and C3.ai have joined forces to use artificial intelligence (AI) to reinvent customer relationship management (CRM).

Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.

Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn through all of the possibilities of what we…

Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe

Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing the customer experience.