For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads.
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which…
Google is in the process of drastically changing how online advertising is measured. Last month, the search and advertising giant announced its Brand Activate Initiative that is geared toward addressing the measurement challenges that brand marketers face.
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