What are Retargeting Ads and Why Should Your Business Use Them?

Online retailers and small businesses understand how crucial advertising is in driving traffic to their websites. Unfortunately, 97 percent of first-time site visitors will leave without buying anything. There’s a big chance that they won’t ever come back unless you…

5 Tips for Making the Most of Your Google AdWords Budget

Every company wants to have a successful ad campaign. Unfortunately, most don’t have the big budget necessary to compete with major companies. But that doesn’t mean you’re stuck with a losing marketing campaign. It just means your company has to be…